In the lead-up to his much-anticipated bout against professional boxer Andre August on December 15, Jake Paul finds himself at the center of criticism as ticket sales for the event have struggled to meet expectations. The YouTuber, known for his high-profile matches and larger-than-life persona, has openly admitted that he “probably won’t even make money” from this particular fight.
Critics, including fellow YouTuber and rival KSI, have seized the opportunity to mock Paul’s current situation. KSI has been vocal in stating that Paul “ain’t got any hype anymore,” creating a sharp contrast with the buzz surrounding KSI’s upcoming charity sparring match against influencer IShowSpeed on the same day.
In response to the chatter surrounding the unsold tickets, Paul took to Twitter to offer his perspective. According to a recent statement, he defends the apparent lack of interest, asserting that it’s a “smart” business move. The controversial YouTuber seems unfazed by the scrutiny, emphasizing the financial wisdom behind the decision.
“Another record broken,” Paul proudly shared in a tweet, referencing a Boxing Scene report that declared his fight with Andre August as having set the record for the ‘highest boxing live gate ever in Orlando.’ He went on to highlight a comparison of ticket prices between his match and the upcoming KSI vs. Fury bout.
“Highest grossing ticket sales in Orlando boxing history. Average ticket price: $150+ (against [a] no name opponent). KSI Vs Fury average ticket price: $62.50,” Paul stated, seemingly using the contrasting ticket prices to underscore the success of his event despite the criticism.
Jake Paul calls KSI “Bird-Brain”
Paul has fired back at critics over the slow ticket sales for his upcoming bout against Andre August, defending the strategic decision not to sell out until fight day. In a series of tweets, the controversial YouTuber and boxer argued that the deliberate pacing of ticket sales is a calculated move by “smart promotions and businessmen” who set prices based on selling data and audience dynamics.
“And yes, we won’t sell out until fight day,” Paul stated confidently. “Smart promotions and businessmen set the pricing just right, knowing the selling data and audience. It’s called dynamic pricing.”
He further explained his perspective on pricing economics, suggesting that an immediate sellout could indicate that tickets were undervalued. “If you sell tickets and they sell out right away, then shouldn’t you have priced them higher? Simple supply/demand and pricing economics,” he remarked.
Paul took a swipe at his rival KSI, insinuating that the British YouTuber and boxer lacks business acumen. “No wonder KSI was gonna pull out of the Prime deal days before launch… because he’s a bird brain,” Paul quipped, referencing KSI’s reported near-withdrawal from the Prime Hydration deal alongside Logan Paul in 2022.
Fans eager to witness the Paul vs. Andre August showdown can catch the action exclusively on DAZN.