Following a resounding victory in the assembly polls across Rajasthan, Chhattisgarh, and Madhya Pradesh, the Bharatiya Janata Party (BJP) has turned its focus towards the 2024 Lok Sabha elections with an ambitious goal of securing an “unprecedented majority.” In a recent meeting attended by senior BJP leaders, including Prime Minister Narendra Modi and Home Minister Amit Shah, key strategies were outlined to propel the party to new heights in the upcoming national elections.

During the meeting, Prime Minister Modi urged key organizational leaders to work towards increasing the party’s vote share by 10%, building on the success of the 2019 polls when the BJP garnered over 37% of votes. Home Minister Amit Shah emphasized the need for the BJP’s performance to leave the opposition “stunned.” The overarching objective remains securing a victory larger than the party’s 2019 performance, where it clinched 303 of the 543 Lok Sabha seats.

Key Points Discussed in the Meeting

Modi’s Call for a 10% Increase in Vote Share

Prime Minister Modi set an ambitious target by calling for a significant increase in the BJP’s vote share. The focus is on reaching every household with the party’s ideology and highlighting the historic achievements of BJP-led governments.

No Specific Seat Target but BJP Emphasis on a Substantial Win

While the party did not set a specific seat target, there is a strong emphasis on ensuring a substantial win that surpasses the 2019 performance. The BJP aims to secure a mandate that reflects the widespread support of the electorate.

Outreach to First-Time Voters

Party leaders have been advised to intensify efforts to connect with first-time voters, recognizing their importance in shaping electoral outcomes. Engaging with the youth and presenting the party’s vision for the future is a key aspect of the outreach strategy.

Focus on Key Demographics

Prime Minister Modi highlighted the significance of reaching out to women, youth, farmers, and the economically disadvantaged sections of society. These groups are identified as crucial constituencies, often referred to as the four biggest “castes.”

Viksit Bharat Sankalp Yatra

Party leaders are encouraged to maximize their efforts in promoting the ongoing ‘Viksit Bharat Sankalp Yatra,’ aimed at saturating awareness about the government’s flagship welfare schemes. Connecting with people at the grassroots level is seen as pivotal for electoral success.

Positive Messaging Over Negative Campaigning

The leadership advised senior party members to focus on highlighting the positive achievements of the government instead of engaging in negative campaigning against opposition parties. Emphasizing development and governance is deemed more effective.

Ram Temple Consecration

The consecration ceremony at the Ram temple emerged as a significant talking point during the deliberations. The party believes that the construction of the Ram temple will be a major electoral issue in its favor, resonating with a substantial section of the electorate.

Acknowledgment of Recent State Poll Triumphs

The meeting included praises for the BJP’s recent victories in the assembly polls of Rajasthan, Chhattisgarh, and Madhya Pradesh. State unit presidents shared insights into the strategies that contributed to the success in these crucial Hindi heartland states.

Leadership, Welfare Schemes, and Organizational Strength

The meeting recognized the leadership of Prime Minister Modi, the appeal of the government’s welfare schemes, and the organizational strength of the BJP as key factors behind the party’s recent triumphs.

Upcoming Programs and Campaigns

Different ‘morchas’ (wings) of the party outlined their upcoming programs and campaigns as part of the run-up to the general elections. Coordination and synergy among various party wings were emphasized for a cohesive electoral strategy.

As the BJP charts its course for the 2024 Lok Sabha elections, the party aims to build on its recent successes, leveraging a combination of leadership charisma, effective outreach, and a positive narrative centered around governance and development. The meeting served as a platform for strategic discussions, setting the tone for the BJP’s electoral roadmap in the coming years.